Since the 1980s, in consumer technology manufacture there has been a jaggedly multiplying and strikingly uneven contrasting tidal float of Quality / Ease. The old ancient holy concepts of Time and Value diluted and refracted into the mundane daily realism of cheap music and laughs.
And so on and so forth until one is in the peculiar position of watching, on one of the plethora of Macbook pros to be found in any self-respecting art-school abode, a shitty stream of live football, acoustically accompanied by a wall of tiny spanish noise commentary, barely legible 7 pixel dots moving around a larger 3 pixel green/grey oblong.
Much like following a text-based live fed of an event, goings on are rendered to little more than sterile figments of an augmented data sheet reality.
Snotty 'the alt-view' columnists, when routinely trotting out a 'My-feircely-independant-mind-doesn't-care-about-sport-you-morons/sheep/plebs(when topical)' piece will usually lead their argument by sneering at the 'We' collective noun that peppers sports team discussion. 'YOU didn't win that' game, they crow.
No, but perhaps surrendering one's hopes and happiness onto a man or woman selected and celebrated, Godly and decorated with a region's colours and tones is indeed quite an awing demonstration of a mystical unpragmatic humanity. It is a character building experience, especially when supporting a team who barely ever win.
And Man U are cheating scum.